
We all know that E-A-T is an important ranking factor, which stands for Expertise, Authoritativeness, and Trustworthiness. You can build on all of those factors by consistently creating new content, keeping your existing content relevant, and focusing on expanding your website by creating resources around new topics and subtopics each and every day.
Related URLs:
SPPC SEO Tutorial for Beginners Playlist:
On-Page SEO Checklist PDF:
SEO Content Score Checker:
SEO Checker:
SEO Checker Tool by SEOBility:
SEO Minion Chrome Extension:
On-Page SEO Checklist:
1) Target Keyword in Title Tag & Meta Description & URL
Your target keyword should be used in your Title Tag, Meta Description, and in the URL. Search engines and users will understand the main topic of your content.
2) Content Length
Content that is 3,000+ words generally ranks higher than shorter-form content. There is a direct correlation between high word count and higher search engine rankings.
3) Videos & Images & Image ALT Tags
Using visual forms of content like videos and infographics along with written content will help your rankings. In addition, all images should have descriptive ALT tags that target your focus keyword.
4) H1 - H2 - H3 - H4 Header Tags
Your Header Tags can help you organize your content. Your main keyword should be in an H1 tag. H2, H3, and H4 tags can be used for subtopics that help you expand on the main topic of your content.
5) Internal & External Links
Linking to supporting pages on your website and linking to external pages can improve your content.
6) Mobile-Friendly Design & User-Friendly Design
Your website and your content should be easy to access and read on any device.
7) On-Page Engagement
Long dwell times and low bounce rates after organic search clicks have a direct correlation to high search engine rankings.
8) Website Speed & Page Speed
Search engines will give preference to websites and pages that load faster than competitor websites and competitor pages.
9) Content Age & Relevancy of Content
Longer content ages represent expertise and search engines give preference to the most relevant and up-to-date content.
10) Keyword in Content & Keyword Density
Your focus keyword should be used naturally throughout your content along with long-tail variations of your keyword. Do not overstuff your keyword in the content.
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