What if we built an economy based on wellbeing, rather than GDP?

Judging an economy’s success via conventional economic growth is an idea that has long been criticised, but no alternative approach has gained enough widespread appeal. Our guest in this live show will argue that we should stop trying to enlarge the economy, and try to "make ourselves at home with this wealth" we have created instead.

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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insight & analysis, and communications to accelerate the transition towards the circular economy.

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The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy by world record breaking sailor Ellen MacArthur. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. With the support of its Core Philanthropic Partners SUN, MAVA and People's Postcode Lottery and Knowledge Partners Arup, IDEO, McKinsey & Company and SYSTEMIQ.
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