How the global brands affect the individual? | Christian Zhelev | TEDxUNWE

In his speech, Mr. Zhelev analyzes what is the impact of global brands to individuals. What techniques are used and how cna we protect ourselves from this affection? Christian Zhelev is a proud holder of a Ph.D. in World Economy and International Business Management (MME). Lecturer in Marketing, International Marketing, and Corporate Governance. Participant in international projects in the field of marketing, management, and education. INKAMS, Digital Humanist, INNOTAl are part of the initiatives in which he endeavors to disseminate knowledge.

As an experienced businessman, he defends the thesis of "the human face of business". His passion, however, is teaching. His favorite language school "Assen Zlatarov" Haskovo / FLS "Assen Zlatarov" Haskovo and UNWE influenced his choice of profession. He says there is nothing more valuable than seeing the audience "flickering" on what the speaker is talking about, and that is the meaning of teaching - to give knowledge on. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

TEDxTalks,Bulgarian,Business,Brand,Globalization,Marketing,Society,