Building an Engaging Social Movement for Good

Derrick Feldmann, millennial and cause influence researcher and author, discusses how to engage in a social movement for good. Many are belongers in social causes. The goal is to move people from belongers to believers. Leaders design social movements where believers can self-organize and engage others to gain momentum and social change. Business leaders can build community with millennials, gen Z, and across generations, a necessary leadership skill in today’s social cause orientation.



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