What makes a successful supply chain? Thought starters, with Travis Erridge

Travis Erridge, Supply chain success

“There’s been a lot of change in the e-commerce and supply chain space. Because it’s young, it’s quick, it’s fast.” Keeping up to date with the latest thinking in supply chains is essential if customers want to manage costs and meet growing consumer expectations.

Hear more from Travis Erridge – Founder and Director of TM Insight who takes us through the fundamentals of supply chain success.

Thought starters+ - thought-provoking ideas about the key trends shaping business.

At Goodman, we make space for our customers’ greatest ambitions. That’s why we’ve spoken to inspirational experts around the world to uncover insights into the key trends shaping our customers’ businesses – today, tomorrow and beyond.

E-commerce, supply chain and urbanisation are just the beginning. We found out that what people want, will change cities. We challenged if data is enough to solve the complex logistics puzzle of last-mile delivery. And investigated what makes Gen Z tick as consumers.

Thought starters is a short-form video series that delves into how changes to cities, society and spaces, will influence how we do business as the 21st century unfolds.

Meet the global experts involved:

Travis Erridge, Founder and Director of TM Insight
Fundamentals of supply chain success

“There's been a lot of change in the e-commerce and supply chain space. Just because it's young, it's quick, it's fast. So it is important that supply chains are personalized to what that customer's trying to fulfil.

Hi, I'm Travis Erridge, founder and director of TM Insight.

All the unknowns that our customers talk to us about are ‘how quickly is retail going to shift?’ People demand things now. People want things today, tomorrow. And it is trending towards if you can't get same-day deliveries, they'll go somewhere else to buy it.

We're definitely seeing a shift at e-commerce. So it's a really important factor for retailers to think about that platform and how they're going to support those e-commerce channels.

The hub and spoke model is a large-scale hub based out in traditional industrial areas. Which is like a distribution centre. Fulfilling orders that are then put in trucks and taken to a spoke which is close to the customer. Typically, it's modelled to work out where population centres are, to deliver to people's houses.

Automated distribution centres are becoming a very big part of large-scale companies supply chains. The benefits of automation are really around efficiency and speed. With fixed automation now linking with mobile automation, the robots that you see are becoming a major part of warehouse design around the world. We're seeing automatic warehouses and distribution centres happening now, it’s not in the future, it'll continue to evolve and change into the future, but a lot of customers are doing it right now.

So the challenges facing customers are very similar. How they can cut costs and most importantly serve their end customer efficiently with speed. So, you have to look at the entire supply chain to understand what that is. Look at how they source the product right through to how they deliver to the shelf. And whether that is through an e-commerce channel, whether that's a quick and collect, or whether that's a store channel. They all have challenges.

And a lot of our customers really want to understand the total cost of operating, not just the property or not just the supply chain. Property will either be 30% or less of that total operating cost. 70% of their annual operating cost is operations, freight, and people. So, it's very important that customers actually understand what the 100% cost is before they come up with their property solution to maximize results. From both the property development and also for their supply chain.”

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