The first issue I want to talk about today: inauthentic customer complaints and what you need to show on your invoices. Now, we have several videos and we're going to give you links so you know which videos to look at if you want to learn how you should look at your invoices, your own deep dive analysis before you send your invoices to Amazon. Because what we are seeing are more listing suspensions than ever before, not account suspensions and that is a really good thing, but listing suspensions based upon inauthentic where you need to get your invoices over to Amazon as quickly as possible and you need to know what information should be on your invoices. I think even more importantly, what should not be on your invoices that Amazon uses against you, even though it says it will not.
ABH pharmaceutical has engaged in a recall. It doesn't mean the product is bad, it just means there's some issue with the FDA and it might be bad, it might be not. But what's going on is ABH pharmaceutical has turned over their entire email list to the FDA and those sellers who are on that list, whether you ever sold their products or not, you are very likely to receive a notice from Amazon. So if you sold ABH pharmaceutical products, be prepared to respond to Amazon. If you never sold those products, but your email address was on that list, be prepared to demonstrate to Amazon that you did have your email on their list, but that you never sold their products. Okay?
Unresolved intellectual property rights complaints. You get a complaint, you get two complaints, your account's chugging along and you don't do anything about it and these things are now lingering on your account? It is a very, very bad move. We've told you guys for years. As soon as the IP complaint comes in, you should address it right away because the notification Amazon just started sending out reads, "We have not received requested information regarding your listing or selling history." Now, if you have IP complaints against your account, what you should do is do everything possible to get a retraction.
If you would like me to send you a PowerPoint presentation that I delivered in Las Vegas and in Hong Kong before hundreds of successful Amazon sellers, post a comment below and I will send you our PowerPoint presentation on what you need to look for in terms of your invoices; what should be on the invoices and what should absolutely not be on your invoices before you send them into Amazon.
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