ABB Flips the Switch on B2B eCommerce with a Marketplace

Global B2B marketplace sales are expected to hit $3.6 trillion by 2024, accounting for some 30% of all B2B online sales and even outpacing B2C marketplace sales. Forward-thinking incumbents are taking the lead to capture the marketplace opportunity.

ABB is a $33 billion global enterprise known worldwide for its technological innovation in robotics, power, heavy electrical equipment and automation, flipped the switch on Brazil’s first online electrical products marketplace in December.

Watch this webinar recording with Samer Shehadeh, Global eCommerce & Innovation Director for ABB Electrification, and Evan Klein, CEO of Zaelab, a leading digital advisory and solutions company. Klein and Shehadeh will share how ABB and its distributor partners approached the marketplace model to capitalize on B2B commerce growth. With a Mirakl-powered Marketplace, ABB is delivering the modern buying experience customers demand, while improving insights into customer needs and buying habits.

By watching this webinar, you'll learn:

- How manufacturers & distributors leverage eCommerce marketplaces to accelerate their digital maturity
- How ABB uses its marketplace to better serve customers, distributor partners, and the market
- Tips on change management and strategic planning for B2B marketplace projects

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