A to Z of Back to Basics Marketing - D is for DEFINE

Who, Why, What, How and Where, is a really simple way to make sure that you have the basics in place when it comes to marketing your business.



WHO is your ideal client?



WHY should they choose you ahead of the competition?



WHAT is the product or service you are offering them?



HOW are you going to talk to your ideal client?



WHERE are those conversations going to take place?



Many SME’s can easily fall into the trap of starting with the WHAT. They create a product or service and delve straight into HOW to market it and WHERE to market it.



When you jump straight to the WHAT and skip the WHO and the WHY your marketing efforts can become an uphill struggle....an expensive one! Because if you don't understand WHO it is you're selling to then you'll just be guessing when it comes to defining how you should market to them and where to find them.



That’s why D is for Define.



First and foremost, define WHO it is you want to sell to.


Watch the video to learn more about the importance of defining your WHO.

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