| Learn the attraction marketing formula in this series. This is the first key in attraction marketing.
Without knowledge of who you’re targeting, you can’t get specific enough to run profitable ad campaigns.
Unless you’re a big corporation with that BIG BAG general Mass Marketing will just burn your advertising budget.
So the solution is target marketing.
Let me give you an example.
Sherri sales a health & fitness tea.
Her tea is amazing and she feels that everyone could benefit from her tea.
So she promotes her tea to her friends, followers and family on social media because that’s her current audience on social media.
When she turns out to only get 2 sales the WHOLE month for $40 profit she gets frustrated.
She thinks that her friends and family don’t support her.
They won’t buy or even share her post
She feels like they could at least share it with their friends
Ya see Sherri isn’t attracting her customers, she’s chasing them and depending on others to create exposure to her business.
She won’t last long like that.
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Then there’s Bianca, she sells tea too😏
But Bianca is an action taking BEAST!!
While Sherri was peddling her friends & family Bianca was building a Facebook Audience of Single First Time Mother’s who wanted to lose 3-6 inches off their waist.
Bianca had testimonials on the results the tea created, and created post that related to those single first time mothers.
Her message was polarizing enough for her to attract 45 single first time mothers that wanted to lose 3-6 inches off their waist to get summertime fine and find their baby a step daddy as customers
Now this example is just to get your brain flowing. Who are you talking to again when you create your social media post?
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