Automatic License Updates: Usership and Usability

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The manufacturers who will still be holding the reins in tomorrow’s markets are the ones who are first to understand that the product ownership era is coming to an end, to transition from products to services, to rethink their entire supply chain from a radically new perspective, to implement newer licensing models and enable license updates transparently in the background when the software is started, without the customer having to take any additional action other than placing the purchase order.

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