California grocery stores are in for a treat. The newest plant-based meat alternative is hitting shelves tomorrow. Impossible Foods debuted version 2.0 of its Impossible Burger earlier this year to rave reviews from consumers.
According to Gizmodo, even critics have a hard time distinguishing the soy-based burger from real beef.
The mass-market rollout officially starts tomorrow in Southern California from San Diego to Los Angeles.
Additional nationwide rollouts will be announced as production ramps up to meet anticipated demand.
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