CGTN's Rachelle Akuffo spoke to Frederic Brunel, associate professor of marketing at Boston University’s Questrom School of Business, about how political tensions and other factors can affect consumer choices in buying goods from a particular country.
Frederic Brunel discusses why consumers choose to buy goods from a country - or boycott them
CGTN's Rachelle Akuffo spoke to Frederic Brunel, associate professor of marketing at Boston University’s Questrom School of Business, about how political tensions and other factors can affect consumer choices in buying goods from a particular country.
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